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Keyword research
can make or break your affiliate marketing business. The
correct keywords
get you tons of targeted traffic and sales, while lousy ones waste
your time, money
and efforts. We will see how this is so.
Marketing the
product means driving traffic to your website and the sales page.
You can buy the
traffic or get it for free. The most common way to get instant
targeted traffic
to your website is to buy it through pay-per-click (PPC) search
engines like
Google Adwords. As for free traffic, the most laser targeted traffic is
from the search
engine results, or what we call organic search traffic. Both make
use of the
principle that people searching for the keyword terms using Google,
Yahoo and MSN are
already pre-sold on the product, ie they are a warm market
that is looking
for the product.
Keyword research
finds exactly what keywords these prospects are typing in the
search engines
and expose our product to them when the search results show up.
Basically, what
we are doing is to either pay Google Adwords to show our
advertisements to
searchers or ranking our own websites on Google for the
keywords our customers are searching.
Long-tail key
phrases are important 4 to 5 word phrases containing the main
keywords. For
example, main key phrase may be “passive income”, and long-tail
key phrase is
“earn passive income for free”.
Google Adwords
provides the largest chunk of PPC traffic in the world. But it is
not cheap to bid
on common and popular keywords like “internet marketing” and
“make money
online”. One click can cost you few dollars. It makes sense then to
target keywords that
are less popular but still have sufficient searches each
month (ideally at
least 50 – 500 searches in WordTracker). The clicks are way
cheaper and
laser-targeted to specific customer needs at the same time.
For example,
“make money online on low marketing budget” is highly targeted
and such keywords
are proven to convert traffic into sales better. So if you have
an ebook titled “How to Make Money Online On A
ShoeString Budget”, voila!
Long-tail
key phrases have low search counts naturally. So you need to target
many
of such long-tail key phrases for your PPC campaigns in order to drive
enough
traffic to your website and sales page.
Another
use for long-tail key phrases is for search engine optimization (SEO)
purposes.
Build web pages on content with the long-tail key phrases. There is a
good
chance that these web pages would rank high in the search engines and
prospects
searching your targeted key phrases would find your website and sales
page.
Such traffic is the BEST you can get because it is laser-targeted and FREE!
Here’s
a free secret trick on how to find key phrases that enjoy a good amount of
searches
and yet not competitive enough so that your web page can reach top 10
in
the Google search results. Repeat it until you have at least 10 – 20 key phrases.
1. Go
to WordTracker and search the main keyword for a list of related key
phrases.
For example, “make money online”
2.
Target one of the long-tail key phrases (50 – 500 searches)
3.
Find a key phrase in quotes and find those with lower than 4000 to 5000
search
results in Google. This measures the competitiveness of the keyword as all
returned
results would show web pages that contain the key phrase.
Take
the example of the key phrase, legitimate make money online ways, type in
“legitimate
make money online ways” in Google search. It shows 987 search
results
which is great!
4.
Next, here is a secret weapon to test if you stand a chance to make it on top
10
in
Google for that key phrase. Objective is to confirm there are no Page Rank (PR)
5
competitors in the top 10 search results. Go to this free Page Rank tool:
http://www.seochat.com/seo-tools/pagerank-search
Type
in your key phrase in quotes. If the top 10 are 3 – 4 Page Rank (PR) web
pages, the competition is weak!
thank you
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